yoimin.com

Startup Launch, Business Development, Software Architecture, Branding

I was co-founder of an early mobile startup focusing on chrono+geo-target marketing for offline communities. Our first product, yoimin.com, focused on the lucrative adult rec sports market, giving game organizers and participants a way to communicate with each other and manage their events while ‘on-the-go’.  It then gave marketers relevant messaging opportunities to and from participants’ games.

I designed separate architectures for the alpha, beta and v1 versions of the software, as well as the smartphone, tablet and desktop versions. I created the graphic DNA and also co-wrote copy on the site.

company:  Evil Twin Industries