“Bill has a strong appreciation and knack for understanding the client’s business and having a strong strategy to work from. He developed smart 360 programs for our clients and really pushed to deliver beyond the expected. He built relationships of trust, good communication, collaboration and great partnership with all agency partners and our clients.”
— NEELY THOMAS, VP, Director of Development at McCann
“Bill is a versatile, strategic, thoroughly first-class creative director who can give you better ideas in less time than just about anyone I know. He anchored the work for many of my accounts at Deutsch and made them a success. He’s the kind of guy people count on – if I were building a team for a rescue mission, Bill would be on it. He should be on yours, too. ”
— JOHN MITTNACHT, CMO at Focus Financial Partners
“Bill has remarkable creative and strategic vision. He is extraordinarily talented in articulating how that vision will morph into the end-product. He is voraciously passionate, abundantly creative, diverse in his creative vision and talents and ultimately, is a champion of his Clients.
He gets things done on time, under budget and above expectations. Bill is a Creative Director who also brings his business acumen to the table, considering not only the innovative, creative vision of the product but the ROI and driving positive results with the memorable creative. Any company who is seeking success should have Bill on their team. ”
— ADINA SMITH, Executive in Integrated Marketing at Revolt Media
I build brands, platforms, and teams at the intersection of strategy, creativity, and AI — the place every modern brand now has to live right now, ready or not.
I’m a 360° creative director, strategist, brand steward, mentor, problem-solver, designer, writer, and lifelong builder. For years, I’ve helped companies clarify who they are, what they stand for, and how they show up in the world — across every medium and category, giving me the range to build ideas that travel and systems that scale.
Strategy + Creativity + AI My wheelhouse is the bridge of strategy and creative, unearthing truths in brands, helping shape actionable strategies,and making work that resonates. Early AI adoption expanded that capability — giving me tools to accelerate insight, elevate craft, and help teams work smarter and faster.
Leadership, Mentorship, and Modernization I’ve led teams of all sizes: agency departments, cross-disciplinary pods, startup scrums, and client-side coalitions. Mentorship is central to my approach: developing talent, sharpening instincts, and raising the creative and strategic bar while keeping momentum and clarity high.
Building at Startup Speed As Founder/CEO of Rivalista, I’m pioneering conversational Companion AI Sportsbuddies for leagues, teams and sportsbrands — a proving ground for where fan engagement, marketing and behavioral data are heading. Through my AI Consultancy,AI Right-Now Ready, I train professionals and organizations to adopt AI in ways that make them more efficient, more creative, and more competitive. This all creates a robust collision of creativity, product innovation, and AI that keeps me on the frontline of what’s next.
A Track Record of Creative Impact I spent a decade at Deutsch NY, rising to EVP/ECD and leading the agency’s largest account (PNC Bank). I oversaw more than 1,500 pieces of creative, unified fragmented business lines under one brand, and helped scale Deutsch from a boutique to a national powerhouse — including launching the LA office. Along the way, my new business wins contributed to over $325M in revenue, with wins for Mitsubishi, AIM Mutual Funds, Baskin-Robbins, and Bank of America.
At Lipman, I was recruited to help build their consumer and “masstige” division as ECD, driving their strategic, digital and video transformation, Clients included Hasbro,Canyons Resort, Yankee Candle Company, and startups including Archetypes.com, Unreal Candy, and Good Project Beverages.
As an Independent Consultant, I’ve partnered with dozens of the world’s most prestigious agencies, including BBDO, Ogilvy, McCann, Landor, BBH and Digitas Health — and worked across financial services, media, entertainment, sports, food & beverage, wellness, technology, and real estate. Whatever the category, the through-line is the same: work the brief, extract the truth, and build solutions that move.
Where I’m Going The industry is shifting fast. AI is rewriting how we think, create, collaborate, and compete. I’ve never been more excited. My goal — whether I’m leading a team, guiding a brand, or building a new platform — is to help people harness that shift with clarity and confidence.
I’m the modern hybrid: strategist, creative, mentor, builder, and AI-driven problem-solver built for where the industry is moving next.
