Our 2012 holiday campaign saw the following successes:

• We drove quality audience acquisition as evidenced by the lack of UnLikes.

• Increase in reach across the board, and an increase in the number of stories being created about Yankee Candle.

• We saw success measured by a CPC of $0.06, a CPM of just $0.04, with over 6M impressions. All of these numbers far surpass industry standards.

• The CPL was extraordinary. The combination of strong creative and optimized targeting resulted in a remarkable $0.09 CPL, again surpassing the industry standard of $1.50 - $2.00 for Likes.

• We saw page visits lift dramatically and a huge lift in organic & viral reach throughout the dates of the campaign.