tiaa

Rebranding Platform

The client came to us to develop a brand concept which brought to life three new positioning, “created to serve, built to perform” platform.  It needed to simultaneously celebrate the values of their deserving audience, while touting their commitment to support them with powerful products, service and relationship. Importantly, it needed to function as much as a machine for product/retail messaging as it did for brand messaging. And incorporate a visual riff or language that can help reinforce the concept.

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agency:  Dinoto/NY