synaplin

Positioning, Social Media, Patient, Family & Healthcare Provider Materials, Manifesto, Brand Platform, Core Creative Expression

Biogen Idec was created Synaplin, the first M.S. pill (no needles or refrigeration), proven safe and effective without serious side effects. So patients could focus less on their oppressive treatment & side effects and focus more on living.

We created a campaign that demonstrates the overnight changes this drug can provide,  allowing patients to live again without the constant, every day reminders of their condition---their ‘Declaration of Independence’, if you will, from MS and its conventional treatments.

agency:  Evoke/NY