pnc bank
virtual wallet banking

Line-of-Business Integrated
Sub-Campaign, Activation

After successfully rebranding the company at large, each line-of-business was hungry for their own unique sub-campaign of ‘ACHIEVEMENT:’. Despite being a midwestern company, PNC Bank prided itself as a technological innovator in the financial category, constantly developing ergonomically-advanced tools with entirely new interfaces.

Case in point is Virtual Wallet, their non-ledger-based, visually-dynamic, click and drag, online savings account. Designed specifically for the Millennial target audience, with lots of playful, interactive features and tools ‘built’ for their achievements. One such feature is the ‘Punch the Pig’ tool. It proved such a favorite among customers, that we created a separate game out of it and built interactive storefronts to tease the feature.

pic bank
new market outreach

Line-of-Business Integrated
Sub-Campaign, Activation

PNC, headquartered in Pittsburgh, acquired numerous regional banks between 2009 and 2011. The transitions were successful in most markets, except in Cleveland. Given the local, longtime rivalry between the 2 cities, the Cleveland branches wanted their own take on ‘ACHIEVEMENT:’. Additionally, the city itself has had an identity and confidence crisis for a number of years.

We created a integrated, social, local campaign, uniquely for the Cleveland market, that acts a rallying cry for the embattled city, a community builder and a model for how PNC enters new markets.