mitsubishi

Integrated Rebranding Effort

Mitsubishi was in the process of redesigning all their cars with the internal charge, ‘Spirited cars for spirited people.’

The relaunch of the brand and the launch of the newly-redesigned Galant sedan was one-in-the-same, targeting self-directed families who didn’t want to go the way of the generic Accord, Altima or Camry or the dreaded mini-van.

agency:  Deutsch, Inc./NY