gracobaby

Integrated Rebranding Effort

We needed to develop a positioning
for America’s leading childcare marketer that would give meaning to their proprietary product-development methodology.

Our solution – ‘From the Heart’ – a core creative idea grounded in Graco’s instinct-driven design and the company’s own impassioned sense of caring. Additionally, we developed the handle, ‘Heartwise Design’, a branded iteration of the aforementioned product development philosophy.