fluad

Positioning, Brand Platform, Core Creative Expression

For adults 65+, the flu isn’t just an inconvenience—it’s a disruption. It sidelines routines, relationships, and the active lives they’ve worked hard to build. FLU YOU! reframes flu prevention as an act of defiance: a bold, unapologetic refusal to slow down.

The brand campaign pairs striking portraits of active older adults with a simple, confrontational badge: FLU YOU! Then, each social
execution highlights what they’re fighting the flu for—the people,
rituals, and moments that matter most.                             

agency:  Guidemark Health/NJ