defran systems

Integrated Branding Effort

The company makes software systems for health and human services companies, in order to more efficiently take care of their patient-management. This, in turn, would allow their employees to focus more on why they decided on this career to begin with – to care for people in need. They were emotionally invested in ‘working their mission’.

We developed a platform articulating their customers’ daily, impassioned missions.

agency:  DiNoto, Inc./NY