citihabitats
Integrated Rebranding Effort
The New York City brand was seen as pushy, aggressive, young andinexperienced—a second-tier player.
We recast the brand with a positioning of going ‘above and beyond’- – assertive, resourceful, direct, unstuffy, not entrenched in bureaucracy – a make-it-happen, real estate company.
agency: DiNoto, Inc./NY
