beautycamp nyc
Startup Business Development, Positioning, 360° Marketing, eCommerce
BeautyCamp NYC is a new beauty brand, who’s first product was beauty literacy summer camps for teen girls.
To stay close to the target audience, we solicited ad and design students from 2 design universities to do the branding and messaging exploration and a college film major to create the company’s brand video.
We then built their eCommerce website, social strategy /social media pages and all collateral.
agency: Bill Tsapalas StrategiCreative/NY
