arcs roundtable

Social Impact, Brand Identity, Brand Guidelines, Website Design, Digital Assets, Supporting Collateral

We conceived and built "Atti" — a custom Conversational AI Sportsbuddy — as the official ambassador of the Athens Women's Football Summit, championing global women's football and reframing the narrative from victimhood to heroism. Atti was debuted live on stage before an international audience of football leaders, who engaged with her in real time. No other candidate can point to a moment like this.

From that summit, we also named, branded, and built the strategic and storytelling framework for Project Persephone — a humanitarian initiative using football to bring refugee girls across Greece from shadow to strength.

agency:  Bill Tsapalas StrategiCreative/NY