I build brands, platforms, and teams at the intersection of strategy, creativity, and AI — the place every modern brand now has to live right now, ready or not.
My grit, creativity and business acumen, combined with my extensive experience, allows me to ‘zero-in’ on your business challenge FASTER and crack more unique and actionable solutions, ultimately saving time and $$.
I’m a 360° creative leader who pairs disciplined strategy with award-winning craft, deep category breadth, and early AI adoption to unlock sharper thinking, faster execution, and more effective marketing. I’ve built work across every major channel — film, digital, social, experiential, product, platforms, and now AI-powered utilities — giving me the range to shape ideas that actually travel.
I zero in quickly on the real problem at hand, extract the truth inside the brand, and build solutions that has legs and move business forward — not just one-off flashes. And because I’ve led teams of every size, from agency departments to startup scrums, mentorship is baked into how I work. I develop talent, sharpen instincts, and raise the creative and strategic bar wherever I’m embedded.
As Founder/CEO of Rivalista, I’ve been pioneering conversational AI for leagues, teams, and sports brands — a proving ground for where fan engagement, brand utility, and second-screen behavior are heading. And through my AI consultancy, AI Right-Now Ready, I help professionals and organizations optimize workflows and harness AI in ways that make them more efficient, more creative, and more competitive — elevating their craft rather than replacing it.
All this combined creates a robust collision of creativity, product innovation and AI that keeps me on the frontline of what’s next. At my core, I’m a modern hybrid: strategist, creative, mentor, builder, and AI-driven problem-solver built for where business is moving.
